Section 3Sec./Art. 3

Guiding Principles for Implementation. - The following shall serve as guiding principles in the implementation of this Act:

(a) The basic premise behind a nationwide Mobile Number Portability system is to promote consumer welfare as it fosters the freedom to choose and to respond to quality, price, and other relevant considerations without the consumers having to change their mobile numbers whenever they change mobile service providers or subscription plans.

(b) Mobile Number Portability is envisioned to encourage mobile service providers, whether a public telecommunications entity or a virtual network operator, to compete with each other to provide consumers with the best overall value that they can offer, thus encouraging technological innovation that will stimulate even greater demand for telecommunications products and services and lead to a virtuous cycle of economic growth.

(c) Mobile Number Portability represents an opportunity to rebalance the relationship between mobile service providers and consumers in a vibrant economy and a well-served consumer sector.