Section 11Sec./Art. 11

Cinema Evaluation System. - The Board shall formulate and establish a set of standards and criteria and procedures for the Cinema Evaluation System, subject to the approval of the Council, primarily based on but not limited to the following:

a. Direction - which shall be deemed effective when the film's intentions are made clear and realized through the effective orchestration of all the film's elements;

b. Screenplay - which shall be deemed effective when the film's intentions are made clear by the characterization, dialogue, plot and narrative structure of the material on hand;

c. Cinematography - which shall be deemed effective if it creatively visualizes content through the lightning composition, camera movement and related camera techniques in the manner appropriate for the film's intentions;

d. Editing - which shall be deemed effective if it creatively compresses or expands time, space and movement and arranges images in a manner appropriate to the film's intentions:

e. Production Design - which shall be deemed effective if it successfully creates the time, period, locale, atmosphere and look of the film, and contributes to characterization through the use of sets, costumes, props and make-up in a manner that suits the film's intentions;

f. Music scoring - which shall be deemed effective if the music is used to heighten mood and emotion, help define character, and reinforce rhythm pace in a manner appropriate to the film's intentions;

g. Sound - which shall be deemed effective if dialogue, music, sound effects and silence are reproduced, orchestrated and mixed in proper proportion to suit the film's intentions; and

h. Acting Performances - which shall be deemed effective if the performers play their characters truthfully and honestly in performance style to suit the film's intentions: Provided, That in evaluating and grading a film, the Board shall look for excellence in the art and craft of film making in its totality, take into consideration scenes of the film in context, its manner of presentation and culture.