Republic Acts1 min read
Section 53Sec./Art. 53
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Strategic Marketing Plan. - The TPB shall draft comprehensive short - , medium - and long - term marketing plans for the Philippines as a destination for travel, business and investment, particularly tourism investment. It shall coordinate, insofar as practicable, with relevant agencies of the government and the private sector in the preparation of such plans.
Such plans shall be duly approved by the Tourism Board. The Chief Operating Officer shall ensure that the marketing plans are duly implemented, and shall periodically report to the Tourism Board the status of their implementation. He or she shall also coordinate to ensure that the other agencies of the government and the private sector which assisted in the preparation of marketing plans perform their respective duties under the plans.
SUBCHAPTER 111 - B. TOURISM PROMOTIONS FUNDING
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