Section 9Sec./Art. 9

The National Design Policy. The NDP shall serve as the States strategy in promoting design as a driving force towards a sustainable economic growth and development and a catalyst for increasing the competitiveness of the country in the global market. The NDP shall be created to meet the following goals:

(a) Global Competitiveness:

(1) Elevate Philippine designs and innovation toward global standards through collaboration with international design organizations;

(2) Enhance the competitiveness and innovation of Philippine products and services, making it more responsive to social needs while advocating for economic and environmental sustainability;

(3) Create a distinctive and recognizable identity for Philippine products through global positioning and branding of Philippine designs;

(4) Build the competitiveness and capabilities of Filipino designers through continuous trainings, seminars and workshops, and collaborations with Philippine manufacturers; and

(5) Provide opportunities for Filipino designers to showcase their talent locally and internationally.

(b) Institutionalization and Promotion of Design Culture Nationwide:

(1) Encourage the creation of original designs in Philippine-made products and services by blending native and heritage-based aesthetics indigenous arts, crafts and materials and current global design trends;

(2) Promote the understanding of diverse Philippine cultures so that it can be translated into modern design concepts that enable an innovation process that is uniquely Filipino;

(3) Enhance the quality of the Philippine products and services and productivity of the Philippine manufacturers through design;

(4) Create design awareness among manufacturers and service providers, particularly the SMEs, on the competitiveness brought about by original designs;

(5) Conduct programs that will challenge designers, design students and ordinary citizens to actively engage in solving and mitigating socioeconomic and environmental problems through design-led approaches;

(6) Establish networks and resources for knowledge exchange and capability development leveraging on automation, computerized and web-based services; and

(7) Encourage the collaboration and partnerships among local stakeholders of the design industry such as industry associations, management of the SMEs, Filipino designers, the academe, government agencies and other private organizations.

(c) Creation of an Environment to Cultivate a Constant Demand for Good Design:

(1) Ensure the balance of supply (designers) and demand (private and public organizations, whether local or international) of the design industry;

(2) Promote an appreciation for good design not only among citizens, but also within business organizations and government institutions; and

(3) Create linkages with the business sector, the educational sector, government institutions and the public in general to encourage them to employ and invest in good design.

(d) Design Protection:

(1) Promote Philippine designs through registration of Intellectual Property Rights and through Technology Licensing Offices; and

(2) Encourage and facilitate a culture of creating and protecting intellectual property in the area of design.

(e) Design Education and Professional Development:

(1) Elevate design education and design research in the Philippines to global standards of excellence;

(2) Invest on appropriate infrastructure and technology to support design;

(3) Establish an active collaboration among industry, professional designers and the academe towards the development of the design profession; and

(4) Inculcate among the youth the value of good design in enhancing the quality of human life by including design appreciation in the curriculum.

(f) Institutionalization of Design as an Effective Problem-Solving Tool:

(1) Conceptualize effective and sustainable design-related approaches to drive economic growth and development;

(2) Seek design solutions for issues related to social innovation and environmental sustainability and protection;

(3) Expand awareness on the benefits of the strategic use of good design in business and government administration, trade and commerce, as well as in the SMEs; and

(4) Encourage the government to invest on activities geared towards increasing the competitiveness of Philippine design and creative industries.